Over the past decade or more, Spotify has been investing in AI and, in particular, in machine learning. Its recently launched AI DJ may be its biggest bet yet that technology will allow subscribers to better personalize listening sessions and discover new music. The AI DJ combines personalization technology, generative AI, and a dynamic AI voice, and listeners can tap the DJ button when they want to hear something new, and something less-directly-derived from their established likes. Behind the dulcet tones of an AI DJ there are people, tech experts and music experts, who aim to improve the recommendation capacity of Spotify's tools. A Spotify spokesperson said the generative AI tool allows the human experts to "scale their innate knowledge in ways never before possible."

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Persons: Y, we've, they're, it's, Julie Knibbe, —, Knibbe, they've, Ben Ratliff, Ratliff Organizations: Spotify, Discover, Technology